12 Advanced SEO Techniques You Must Know

Advanced SEO techniques are used by digital marketers, SEO experts, or website owners, to drive traffic for their website or blog. It also helps their website to rank higher on search engines. It drives organic traffic for your website and leads and thus the sale.

Reading time: 9 min

Overview

SEO techniques are very crucial and one should focus on popular, and effective long-term SEO techniques. Hence, to rank better and drive traffic, you need to implement SEO strategies. But how? And how will you know, which are the SEO best practices or techniques that you should use? Well, you should know that choosing imperative SEO techniques is not as hard as it may seem to you.

You as a professional, need to implement the best SEO strategies always. And remember the techniques which are popular today, may not necessarily be popular, and effective after a few weeks or months. Because as you know, Google’s algorithm is changing constantly and so is the effectiveness of a particular SEO technique.

So, in this article, today, I have mentioned the 12 most effective and new SEO techniques for 2021. These techniques are very powerful, and would surely help you drive traffic. But most of the advanced SEO tactics work from website to website. They highly depend upon your website size, structure, etc. But I have tried my best, to mention only those popular SEO techniques, which work with every website.

Top 12 Search Engine Optimization Techniques in 2021

Here is the list of the few most popular SEO techniques that would definitely help you boost your traffic in 2021.

1. Social Media Presence

I guess Social media marketing is by far the most popular, and effective method. It would always help you increase the number of visitors to your website and your website’s ranking in search engines. Every website owner needs to know that their online business needs a social media presence. If you promote your brand on social media platforms like Facebook and Twitter. It would definitely, help you in targeting your audience and interacting with them easily.

Plus, social media profiles also appear on Google. If you have a huge fan, and follower base and your posts are very engaging. Then your rankings and number of the audience would surely increase. You can add your website’s link on social media. And the more people will click on your link the more audience you will receive. I suggest you start promoting your content on social media right now. And remember to build a huge fan base, and make people trust you. You need to create engaging and attractive content on social media for your audience as well.

2. Link Building

It is a modern SEO technique and quite common in today’s scenario. Backlinks are considered as a major rank factor and help business owners gain organic referral traffic. If your site consists of a lot of high-quality backlinks, then your website’s ranking in SERPs would surely improve. And before adding any type of backlinks to your website. You need to make sure that the link you are adding is of good quality. This would help you save yourself from any kind of Google penalization. It is very advisable for newbies who do not have much idea regarding backlinks, and referral audience. I suggest you add backlinks to your website or websites which have high rankings in SERPs. And this way your ranking and number of visitors would also get increased.

Related post: What is SEO and How Does It Work?

3. YouTube SEO

You may know that YouTube is itself a search engine and is the second most popular search engine after Google. Whenever you search for a particular query on Google a YouTube video related to it, also comes to the first page. Even YouTube has billions of searches. And doing a YouTube SEO for your site to increase its ranking, and traffic would surely help. But always make sure that your YouTube videos are SEO friendly. This would definitely help you increase your traffic with the number of views. But getting traffic on YouTube is not an easy task either. You need to create attractive, and engaging content so that the audience would watch your videos again, and again. You need to create a fan base on YouTube as well to help yourself promote your brand.

4. Long Blog Post

Always make sure to create the content of more than 1500 words at least. The websites which have more words, get higher rankings in SERPs as compared to those of 300-500 words. As a blog post, gives your audience a reason to come to your website, again and again. Then it should be engaging, attractive, and long enough to provide in-depth knowledge to the viewers. About the subject, they are researching. Google also prioritizes long contents and gives a website with long contents higher ranks. With every long content you write, the chance of getting more visitors to your website gets increased. And also, because people prefer to share the contents with their friends and peers that have enough information.

5. Optimize Your Website to be Mobile-friendly

Earlier people used to surf the internet using laptops, desktops, etc. But gone are those days, and now trillions of people are surfing the internet using mobile phones. A responsive website would have the ability to get adjusted to any screen size the audience is using. If you want to increase the number of audience and rankings. Then you should make sure that your site is Mobile friendly. Because when Google updated its algorithm in 2016, mobile-first indexing also became an SEO ranking factor. So if you want to get higher SEO rankings then you surely should optimize your site to mobile-friendly. Because mobile phone users are not limited in today’s scenario.

6. Local SEO Optimization

Another popular technique that is considered very effective in today’s scenario is focussing on local SEO. These days searches like ‘near me’ have quite increased. Because people are looking for products or services that are available near their geographic location. This is a very popular and effective SEO strategy, and you should definitely make use of it. If your business is purely online, you can optimize your site for local searches.

7. Make Use of SEO Tools

If you are a website owner and an SEO expert. You surely have come to know about the importance of various popular and effective SEO tools. These SEO tools can help you boost traffic for your website and create a better relationship with your audience. These tools have full knowledge of your website performance, and they would help you fix any website-related issues. There are various free and paid tools available in the market. These tools would help you analyze, fix errors and generate site reports as well. Popular and effective SEO tools are the best way to manage and optimize your site and increase its SERP rankings.

8. LSI Keywords

LSI, commonly known as ‘Long Semantic Index’, is an efficient technique and you should definitely use it. If you want your site to get easily searched by Google users. LSI keywords help Google determine How relevant your site is? And what it relates to? Suppose, you are writing about digital marketing, then you have to use effective words. That people will most probably type in their search boxes. It is a very effective way to achieve higher ranks. And I suggest you definitely use this methodology in your contents of your website.

9. Metadata

Metadata is also very effective and important for SEO. But what exactly metadata is? Metadata includes meta description and title tags. And every website owner should make sure that every content they post, contains meta description, and title tags. You need to create super unique, and attractive meta descriptions to attract the audience to visit your site. Your meta description should be able to describe what exactly your page is about. Title tags should also be very captivating. They must contain one keyword to make others understand, what your page is all about? Famous websites try and analyze at least, 20 title tags before actually posting the best title tag for their pages. You can also analyze a total of at least 4-5 title tags before actually posting the one.

10. Updating Old Content

Well, you don’t need to rewrite your content in the span of time to attract visitors. You just need to keep updating them from time to time. It is generally said that instead of writing fresh content you can update your existing content. You can add newer and more relevant information to them. You can edit your old content and make it SEO friendly. It is a very easy method and this way you can gain your audience’s trust as well. Your audience would also trust you if you keep adding relevant information from time to time and also keep updating your content.

11. Comment Section on Your Blog

The comment section can prove to be a source of direct traffic and can also help in increasing engagement. As per Google, if there is regularly commenting on a particular blog, this helps the search engine in understanding that the blog post is valuable and has rich content. Comments give users more content to read hence increasing the dwell time on a page. An increase in dwell time increases the authority of your website.

12. Pillar & Cluster Strategy

A pillar page is the main page that provides a general view of the content available on your website. Topic clusters are the sub-topics that revolve around a central topic (pillar) and gives an opportunity to link to and from the pillar page. The main advantage of this strategy is that it gives a number of interlinking opportunities to keep the reader on your website which increases the dwell time. To make it more clear let us take an example of an SEO blog. 

Pillar Page:  SEO

Cluster Pages: On-Page SEO, Off-page SEO, Technical SEO, How SEO Works, SEO Techniques, Importance of SEO, Types of SEO, etc. (There can be secondary topic clusters as well.) 

Gone are the days when you can rely on a couple of keywords for ranking good, you need to think out of the box. In 2021, you have to focus on how to rank for topics, and the best way to do it is pillar & Cluster strategy.

Conclusion

SEO techniques can help you in raising the traffic and ranking of your website by up to 80%. Without SEO it’s nearly impossible to get the desired traffic on your website. But SEO requires a regular audit, keeping a track of website performance, and patience. You cannot expect results in a couple of nights.

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Originally published Jan 31, 2021, & updated on Feb 1, 2021