42 Best SEO Tools in 2021 (Free & Paid)
Mostly, people face problems in doing the correct technical or On-page SEO of their website. Because the fact is that SEO is not an easy task, but it can become easy for you if you start using these 42 best SEO tools.
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That is the main reason why there is such a high monthly search volume for keywords such as “what is SEO,” “SEO strategy,” “best SEO tools,” “SEO techniques,” and many more. There are thousands of searches per month for these keywords. Considering such queries, I have written this article and came up with this SEO tools list.
To make your work easy, we have tried and tested a great number of SEO tools and selected 42 top free SEO tools for you. If you wish to provide excellent SEO for your website and are on a tight budget, I’ll advise you to choose the best SEO audit tools in 2021.
Here is the list of the most popular 42 best SEO tools you should use in 2021:
Google Trends is a free online tool used for finding the most searched keyword and comparing it with a maximum of 5 other keywords. You can get the search result keywords based on geography and time range (as a screenshot). For instance, you can use Google Trends for finding the most popular keyword by entering a search term or topic on the google trends search bar.
Google offers a Google Ads or Adwords advertising program, and the Keyword Planner is a part of it. It provides information about SEO keyword planning, and you can use the analyzed keywords in your pay-per-click campaigns. Apart from this, the Google keyword planner provides you with monthly keyword search volume for a specific period.
This tool is used to tell the users how fast or how slow their website on all devices is from the perspective of Google. It helps by giving you suggestions on how to make your website faster. Always consider the suggestions for good SEO results. Check for your PageSpeed score regularly, most probably twice a week.
If we talk about mobile devices, there are around 70% of queries that come from mobile phones every day. Therefore a website owner needs to optimize its website and make it mobile-friendly. And there is no better free SEO tool than Google mobile-friendly best that serves best for this purpose. It helps you check how responsive your website is working on mobile phones. In addition to this, this tool also suggests several ways to optimize your website for mobile devices.
AMP pages are given more preference by Google search engine. Even after you have applied the AMP on your web page due to some issues or future updates on the web page, the page might lose its speed. Smartphone traffic has exceeded the limits.
Therefore, you need to check whether all your AMP pages are valid or not. Google AMP Test tool is a free and easy-to-use AMP testing tool. You only have to enter the URL of a particular web page. You can’t check for the AMP validity of the entire website. You have to check it page by page.
PS: LazyEarning webpages are not AMP-enabled because our blog doesn’t require AMP pages. It is required for thousand of page websites like News sites, Stories sites, and Forums.
Google Search Console (GSC) provides you with the facility to audit the working of your website in Google search results. GSC (previously known as Google Webmasters Tool) helps you observe your site’s search traffic and check if your site is even indexed, crawled, or not.
Also, it helps you in fixing the indexing problems, optimizes the content with search analytics for better ranking, improves its experience for mobile device users, sends you email alerts if Google finds, indexing, spam, or any other issue on any of your website.
For the website as well as for the campaigns you are running, it is very important to have the correct analysis. You need to know which campaign is bringing more traffic and which campaign is a complete waste of time and money.
You can also come to know which location has the maximum number of audiences. Click through rates, worst performing pages, every detail is available here. Signup for free and start using Google Analytics.
If you don’t want to make the coding of your website complex and wish to update the measurements of your website without significant changes in the code, Google Tag Manager is all you need. GTM gives you the flexibility of introducing various tags like Google Analytics, with minor changes in the code.
It provides you with the easiest and reliable tag management solutions for its users. Error loading features and security features ensure that all the tags of your website work smoothly and efficiently.
You might have created a fantastic web page fulfilling all the requirements starting from meta tags to structure data markup. But is your structure data worth it? Is your page ready to rock the internet and come in the rich snippets? How are you going to judge it?
Well, your hands are not tied; you can take the help of the Google Rich Results Test tool. It is effortless t try your hands on Google Rich Results Test Tool. Open the tool, enter the URL of the web page you want to check and it’s done. The tool tells you if your web page fulfills all the requirements that make a page worth coming in the rich snippets. This tool checks for breadcrumbs, site links, search boxes, and logos.
Until and unless Google understands the structured data of your content, it won’t be able to rank it appropriately. For such purpose, the Structured Data Testing Tool is used. It tests the structured data and allows the search engines to understand the content more in a much better way.
In addition to this, it inspects and tests your URL to see what markup is found and provides a detailed result of the statistics of your website. SDTT identifies and resolves the sites’ schema issues and the chances of any of your web pages coming to the rich snippets or featured snippets increase.
There are still around 35% of internet users who use the Bing search engine. Bing Webmaster tools work like Google Search Console but for Bing. It provides you with the features to troubleshoot the indexing, crawling, and ranking of your website.
Also, it offers services like creating sitemaps, gives a detailed website analysis report, allows the webmaster to explore keywords, and checks if your website is mobile-friendly or not, whether it meets the W3C standards.
This tool is used to provide the marketer an overview of what the people around the world search for the most. When you type a keyword in the search bar, a list of questions or queries arrives as a combination of what, when, why, and how, with a sequential order of what is search the most from top to bottom.
It helps the marketer to find a topic for their next blog and also to provide only those products, services, and content that are the requirement of the audience.
Another SEO tool like AnswerThePublic, which gives you the options of what is searched the most, is SEMrush. It provides you with the ideas for position ranking, checking the backlinks status, and analytics. It is a premium tool, but it also offers a free plan which is suitable for small websites. Later on, you can update it with the premium version. From SEO to SMM, SEMrush offers all possible ideas for your query.
Moz is an all-in-one SEO tool. It is one of the most chosen tools in the inbound marketing world. It provides you features that can help you in link building, keyword research, rank tracking, and detailed analysis of your webpage. You can audit your site using Moz and fix the SEO-related issues. Moz does the weekly crawling of your website and reports about the site errors along with recommendations for fixing them. Also, it gives you the metrics of the WebPages of any site you visit.
GTmetrix is a tool that tells you everything about your website performance. It gives you a detailed analysis of Page Speed, page load details, and report history. It also gives you ideas on how to make your webpage load faster. Its additional features include analysis with mobile phones, tests from 7 different areas globally, monitor pages, setting up monitored alerts, and more.
Sometimes it happens that you trust someone and give them work. In return, they copy the work of others and present you. For dealing with such people, Copyscape Plagiarism came into view. It allows the content marketers to check whether the content is original or Is it copied from somewhere around the web. If someone copies your content, it reports you immediately.
Just like other plagiarism checkers too, Duplichecker also compares the content o your site with other web pages across the web and tells if there is any duplicity present or not. If you are a beginner and you are not willing to invest much, Duplichecker is a free online tool available for you.
Siteliner also checks for plagiarism, but on your website. It checks if there is any duplicity of content on your website. In addition to this, it also checks for page load time, the number of words per page, and broken links. Its free version allows you to do one scan per month per site. Though in its premium version, you can scan as many times as you want.
Along with checking for spelling mistakes and incorrect grammar usage, Grammarly also checks for duplicity, if any, in the text. It checks for duplicity from millions of web pages available online. Not only this, but it also helps you in dealing with issues like word choice and tone of your sentence. If you are not too good at grammar, go for Grammarly.
If you are looking for an instant SEO checker and SEO audit tool. WooRank proves to be your best choice. Starting from generating in-depth reviews to competitive analysis and marketing checklist. WooRank gives you everything that a useful SEO tool should give. For beginners, it’s the best tool for learning SEO as well. It’s easy to use the tool.
KWFinder is the tool that tells you about the targeted Long Tail Keywords for your site’s traffic. It too comes with both free and premium versons. With the free version, you can perform three keyword lookups and three SERP lookups every day. And with the premium version, you can perform more keyword lookups. In addition to this, KWFinder also provides you with a feature using which you can import your list of keywords to KWFinder from a CSV file.
With Keyworddit, you only have to type a keyword, and you get a list of all questions related to it which are most popular. You get the monthly search volume for that keyword. Also, it can be used for extracting Long Tail Keywords as well as seed keywords.
- If you are not good at SEO and don’t want to invest much in it, you only need to buy Browseo. It highlights those parts of the page which are in extreme need of SEO. Unless you know how the search engine interprets your website, you won’t be able to fix its flaws. But with Browseo, it is easy because it gives you detailed information on how Google sees your website.
24. Yoast SEO
This is the best plugin for SEO. It’s a boon for WordPress users. Yoast gives the toughest competition to other SEO tools, which try to compete with it. Yoast provides you with keyword optimization to keep an eye on the most important pages and check if the readability of the article is good for the user or not. It also checks if there is any duplicity in the content, gives you internal linking suggestions, provides you with content insights, and it’s a redirection manager. In addition to all these, Yoast is always updated as per the Google Algorithm (Rankbrain at present). Yoast is an all-in-one SEO plugin.
SEOquake is a free plugin that gives you organic search data in a couple of seconds. You can perform on-page SEO audits, examine the internal and external links of a particular web page, estimate keyword difficulty, and compare the domains and URLs. Also, SEOquake provides you with solutions if there is any problem regarding your on-page SEO. If you are short on time and want to know many details in a flash, SEOquake is all you need.
SimilarWeb provides you with the analytics of your website. How much traffic is coming from the advertisements? How much traffic is coming from the backlinks? How much referral traffic other websites are sending? How much organic traffic or direct traffic is coming? SimilarWeb gives you a monthly estimation of the traffic coming from everywhere to your website. Besides, it also gives the details of the estimated visits to date & monthly visits, page per visit, an average of time on site, and bounce rate of your website. The best part of this tool, which might excite you, even more, is that it allows you to search for your competitors’ traffic, top pages, and much more.
LSI stands for Latent Semantic Indexing, which means that a keyword is semantically linked to the main keyword. LSI keywords are the most critical aspects of on-page SEO. LSIGraph is the most common LSI keyword tool, which can also be used for generating Long Tail Keywords. It is easy to use, and you can perform around 50 keyword searches and 20 queries using LSIGraph.
Do you want to keep track of what your competition is doing? What are the top pages of a particular website? How many backlinks it has? What you lack in and why your pages aren’t on the top? Ubersuggest guarantees accurate answers to all these questions. With Ubersuggest, you can see the top pages of any website and the backlinks it has the keyword volume of a particular keyword, and the most searched keywords.
A sitemap is a file that consists of all the information about the pages, videos, and images available on your website. It helps you increase the crawlability of your website. XML Sitemaps Generator is so flexible that it generates a sitemap of your website and sends it to you via email. With this tool, you can create a sitemap for both your reader as well as Google.
Hunter is an email finder tool. You can search for the email addresses of all the people behind a domain or the email address of any professional or a group of professionals you want to contact. Hunter.io provides you with the option of a bulk domain feature if you are going for large-scale prospecting. There are around 200 million professional email addresses indexed by a hunter. Its simplicity and time-saving techniques for connecting with so many people make me suggest this tool so much. The free version of Hunter allows you to do 50 queries per month.
Norbert is best used for finding email addresses. It works like Hunter. You only have to type the domain name or the name of any professional you want to connect with, and Norbert gives you a list of all the relevant email addresses. You can use it for lead generation and retrieving the contact information of advertising makers.
HARO is a free online platform for journalists, writers, and bloggers. It is one of the biggest platforms for building backlinks and bringing traffic to your website. With HARO journalists and writers connects easily, journalists post requests on a specific topic with certain criteria like word limit, and when they get a response from writers, they choose the best response that suits their needs. The main advantage of HARO is that the article sends by you can have many backlinks to your website. It is the most significant opportunity for link building and gaining traffic. Though some journalists mark the link as “Nofollow,” but still you can get much audience from those links.
Pingdom gives you instant insight into how your website is performing. Precisely, it checks for whether all the users across the world can reach your site, track the page load time of all your pages, provides smoother website interactions such as user login, register, and many others, provides you with a detailed report and graphical representation of site analytics and areas of improvements of your website. Pingdom also provides a free website speed test tool.
34. Pro Rank Tracker
It is considered the most accurate rank tracking tool nowadays. It provides you with the search engine result page (SERP) ranking information and does the complete analysis of SEO ranking for your website. You can check the ranking of your website on all the Google sites, and also on Yahoo, Bing, and other search engines. It also provides you with the exact keyword search volume data. It gives you a chance to stay one step ahead of your competition because the competition today among the websites is so much that you have to be extremely smart to be in the race.
Broken links or a dead link can cause significant damage to your reputation. Broken link checker checks for broken inbound and outbound links and helps in building high-quality backlinks. It gives you a list of all the broken links of all the pages of your website. A broken link is an “error 404” page that appears for a specific link. A smart technique is to take advantage of this “error 404” problem. You can provide your relevant content in the place of that broken link as a fix to the website, which has attached that broken link inside its content.
This tool allows you to get the backlinks data for any domain. Once you type the name of any domain and click enter, you get a list of Total Active Backlinks, Unique Active Backlinks, Links to Home Page, Nofollow links percentage, and Link Influencer Score. Open link Profiler offers features to look for functional domains to get backlinks. It also updates its link database every five minutes. You can also export a large number of links per domain in a CSV file.
37. Link Miner
As the name suggests, the link miner helps you check for the link metrics of your website. Mainly, it is used for finding the broken backlinks and recreates the dead content for excellent broken link-building opportunities. With Link Miner, you can also find the overall power of a particular backlink. It can also save links for future use.
Vidiq is an SEO tool for optimizing your video content on YouTube. It helps you increase your library of tags and helps you in knowing the trendy content which you might miss. Around 40% of your views come from YouTube searches and related videos. Call it human nature or the trend, but we share the YouTube video a lot with our close acquaintances if we like some video. And a majority of views come from it. Vidiq provides you metrics like the best time of uploading your content and how to come in the trending YouTube videos.
Subscribers are a push notification tool. It is difficult to make new customers, but it is easy to re-engage with an old customer. Keep announcing new sales and new buy and get free offers. Your old customers can come running. People run behind deals and offers, they might not check any other notification, but they can surely click on the message with some exciting offers. You can display custom eye-catchy images along with the details of your product. Subscribers provide you the feature to send a notification based on your customer’s local time zones.
As the name suggests, WordCounter counts for the number of words and characters in your post. It provides the feature of improving the word choice, writing style, and detects grammar mistakes. In addition to this, it also checks for plagiarism. If in case there is some power cut or your system hangs or any other problem arises, your work can be auto-saved, and you can’t lose any changes. WordCount also tells you the keyword density and the top 10 keywords of the article you are working on.
Keyword Everywhere is an easy-to-use SEO keyword research tool that gives you the flexibility of knowing the keyword search volume, keyword competition, and Cost per Click (CPC) for a particular keyword. You don’t have to login every time to check for a particular keyword. Once you have installed and started working with it, I will show you the keyword info on the top of the page for every keyword you search on any of your favorite sites. In addition to this, it also lets you know about the related keywords and “people also search for” keywords.
I don’t think I have missed a single best SEO tool. The above list is the list of best free SEO tools available among thousands of SEO tools. If you know about any other tools which you think are better than any of these. Feel free to share. Do let me know about your favorite tool for SEO? For any queries or suggestions, you are welcome; the comment box is all yours.
Originally published Feb 11, 2021, & updated on Feb 11, 2021