How SEO is Done: A Comprehensive Guide
Do you have any idea How many blog posts published every day and How SEO is Done? Have you ever thought about it? To be precise, individual WordPress users publish more than 2 million posts each day.
This means people worldwide publish 216 blogs while you read anything on the web, which increases the need for knowing and applying SEO Techniques. So, here is a comprehensive guide on How SEO is Done.
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People worldwide are going crazy for Search Engine Optimization, merely thinking How SEO is Done. The first thing is that you need to learn it, you need to have it, and then you have to do it.
However, you seem to get stuck thinking about how to get started. Trying to do it right will surely drive you crazy thinking from Keyword densities, backlinks, TrustRank, neighborhoods, link architecture. Thus, it makes it quite tough to start with, but you have to make your website or blog successful.
Whether you’re an SEO specialist or online marketers, there is nothing better things than being perfect. But to be excel, you have to put in your significant time, money, and energy. Otherwise, there is no prayer for ranking keywords with intense traffic.
So you want to know the secret How to do SEO optimization? You can’t get away with minimal SEO; you can definitely get results from it like leads, customers, interested audience. So let’s dig and see How SEO is Done down below.
How to do Search Engine Optimization?
It’s mainly about the right audience and the right keywords. But following the below six steps will help you in gaining organic traffic to your website-
1. Try To Target More People That Are Looking For Your Brand or Service
You might not be able to rank high with the most popular keyword. But you can come to the top of the search results for those individuals that have been looking for you. Perhaps they have heard about your company and like to contact you. Or they have met you at some conference, so want to follow up.
Maybe they’ve thought to buy your products and to know some information. So that point, they will likely be searching in Google but not for general keywords. They’re searching for your company or product, which is significantly unique keywords.
Let’s say you’re an agent; you might not be able to rank for “Well-known Agent,” but you can smoothly get a high ranking for a term like “List of Top Well-Known Sports Agent” and like that. There are many unique keywords; you can create one and then use it.
At this time, questions may pop in your mind How to Ensure that You’re Not Targeting a Term With Your Competitors? It does not take a long time as it barely takes a few seconds. So let’s see how.
2. You Have to Do Some Research On Essential Keyword Research
Mostly, SEO specialists and online marketers use a powerful SEO tool to analyze and choose the perfect keywords. There is no need to worry about perfection with this strategy, as they’re trying to help an individual find you. So if you think that there is a term that people might type in Google to discover you.
You can go ahead and see in Google then see what comes up. In a phrase like “List of Top Well-Known Sports Agent,” you will see that phrase’s list. They’re targeting those phrases as they are competitive and worked really hard to search results.
On the other hand, a less competitive phrase looks entirely different. For example, Sports Agent will not have a listing with those keywords in the title. Thus, it means no one is targeting those keywords. They’re already in an ideal position; you only have to make a few simple tweaks on your website to rank high.
Furthermore, you can go to Neil Patel’s Ubersuggest and understand the keywords you are targeting. Also, you can know more about the keywords and how competitive it is and the chances for ranking. So this is the first step of knowing how to do search engine optimization.
3. You Have to Optimize The Title Tags
The title of the page is at the top of your browser, which you can see in the blue area. They may seem unimportant for some, but it is one of the essential factors of SEO. One of the simplest ways to handle the title tags is including a keyword along with a few descriptive phrases. So that visitors will know that what this page is about, let’s have a look at the following examples down below:
Firstly, for a homepage, you can put “David Butcher, Agent is Specialized in Serving Players for Football, UK.” Secondly, for bio, you can use “David Butcher, Agent is Specialized in Serving Players for Football, the UK for 6 years.” Thirdly, for listing, you can put “905 South Street DERBY, Football, UK: Four Bedroom, Two Bathroom along with One Car Garage.”
So with all these keywords, you may not get a hell of a lot of traffic. But there is the best possible way to show up for those searching for specific terms. Thus, you might be the only one optimizing the website for them. So this is How SEO is Done.
4. You Can Optimize Your File Names
Search engines look at the titles and judge the file names and images of the pages. One of the best possible ways is to optimize them is to figure out a theme and focus on each page. If you’re searching for the name of an employee from your company, then you have to name the page along with the employee name like “davidbutcher.html” and photo name as “david-butcher.jpg.”
A file name “David-butcher-agent-north-derby-homes” might look silly and weakens SEO potential. It becomes impossible to remember, so always keep it short. Those hyphens are the friendliest of separators in the file names that will be much better than using underscores.
5. You Have to Optimize Your Content
By now, you have learned about title tags and file names. You can also add the same word on the content page, and it might seek the attention of Google. But you’ll lose interest in your audience due to awkward phrasing and heavy-handed SEO strategies.
Therefore, you can better work on them as part of your page’s natural language and ensure that everything reads well. Headlines and sub-headers are ideal locations to add keywords. Also, you can add a few more relevant words throughout the copy as well.
But don’t forget to use a variation of long-tail keywords in your content. By doing so, it will help you whenever people are searching for what you’re posting. Moreover, don’t use the same focus keyword.
6. You Can Add Your Meta Tags
Finally, you can add the meta tags to your website. In a search engine, Meta tags don’t carry much weight anymore. It is good to have a Meta tag, but it won’t get a high rank. However, Meta Tags affect getting traffic, especially when it is interesting. It appears on the little blurb of text that appears below the link while people receive their search results.
Therefore, it has to be written for people, but not for a search engine as it appears on first with potential visitors. If you want visitors to visit your site, then Meta Tags need to be interesting, unique, and about readers. So you can add keywords but, try to come up with the benefit-rich text which will satisfy the people’s needs. There is a limit for writing the Meta Description, which is roughly 150 or 200 characters.
Furthermore, you need to work hard and put a whole effort into creating an impact that will draw your visitors. So this is How SEO is Done.
Learn How SEO is Done
The best way to learn SEO is by doing it. By utilizing the above details, you can create organic, natural, and unique content. Then write on the responsive website, you will definitely get better results. But every digital marketing practice takes time. Similarly, SEO takes time at least six to eight months. So be calm and patient. It may take a year to see the consistent traffic on your website.
SEO is not a one-time job; it is a recurring strategy that every site’s owners focus on. It indeed takes time. If you’re willing to learn, it will surely pay off in the long-run, so if you’re more curious to learn more than you can check out the other SEO post and subscribe to the newsletter.
On Google, you will more like classes, books, courses on SEO, and home study. Besides that, there are different strategies through which you can get lots of traffic on your sites. So if you have some time, then you can look at them. But if you’re getting started and want to set up sites so visitors can find you. These are the best steps to optimize your websites seamlessly. You can read my previous article on 18 Best SEO Tips for Your Website (Updated 2021).
Originally published Mar 14, 2021, & updated on Mar 15, 2021