What is Link Building and How to Create Backlinks?
Are you a website owner and want to increase website traffic from organic search? Well, you can attract more audience to your website by creating backlinks. How? Link building allows website owners to promote their website by securing a link on another website. SEO’s, digital marketers, and website owners use this special methodology to attract an audience. Link building is one of the popular SEO techniques among SEO experts.
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What is Link Building?
You might be wondering What link building is exactly? How can we define link building? Link building is actually a process that involves securing a high-quality link on someone else’s site. Link building is by far the most crucial skill in SEO. In fact, link building is an accumulation of various skills. It requires social skills, good communication skills, persistence, and creativity.
Importance of Link Building
In earlier times when search engines like Yahoo and Alta Vista were quite famous and commonly used. They used to rank their search results based on the web page content. After that page rank algorithm came to start analyzing web page content. And then Google started looking at, how many people linked to that page?
They were absolutely right and now even after 20 years links are used to determine the quality of a webpage. Link building is important since the earlier days of the internet. Links are important to humans, marketers, or whoever wishes to gain traffic for their website.
They help in the online navigation. And it is rightly said that a website without links will not get any traffic.
Why should You Utilize Link Building?
As mentioned above Google determines the quality of a webpage based on link association. A website is considered better and relevant if it has a great number of high-quality links. Links are a nice way of driving traffic online. And building a good relationship with other website owners is important for link building.
When did the Concept of Link Building Come to Light?
The concept of link building came from the earlier days of Google that is in 2008. Link building is still very important for creating a positive connection with the audience in 2019.
Why Should a Business Involve Link Building in Marketing?
Here are a few important reasons that you should know:
- Links are strong ranking factors and are very important for search engine optimization (SEO).
- Securing a link on someone else’s website can pass referral traffic and thus helps in audience development.
- A link creates a positive connection with the audience, which is vital for marketing.
- Links help in increasing traffic online and thus are a necessity to gain an audience.
- They are vital for web existence and responsible for interconnected webs.
- People generally consider links as a symbol of trust and authority.
How do Search Engines use Links as a Core Signal?
Search engine brings traffic for almost all the business online. Link building is an important aspect of SEO. Website links help a website achieve good ranks in competitive search queries. Page rank is one such system that helps Google in search engine optimization. It is basically Google’s algorithm and adds values to the links. In fact, people and search engines both add value to the links. And securing links online requires persistence, creativity, sustenance, focus, and effort.
How to Secure Good & High-quality Links for your Website?
Google often asks its creators to make good content. Good content needs a high-quality link. A high-quality link, in turn, requires you to master content, sales, programming, and psychology. A link’s quality is highly determined by the authority of the page and the domain’s side wide authority. This means a link from an unknown blogger would not have a larger impact as compared to the named one.
The Authority of the page linking is crucial. Hence, the authoritative page offers more authority. Apart from all these a high-quality link requires promotion. If you want to secure a good quality link then you should be intentional about promotions. You especially need to focus on the promotion of pages and websites where links make sense. And if you are a newbie and want to have detailed information about creating high-quality backlinks. Here is how you can do it.
Creating backlinks for blogs is necessary to improve your website’s ranking and you should do it regularly.
Here are 10 link building techniques that you and every other blogger need to follow. It would surely help them build high-quality backlinks.
1. Give away review copies
You can provide a few review copies to the people and ask them to write a review. But this is only possible if you are selling products or services on your website. And in this way, bloggers will link back their reviews to your blogs.
2. Interview people and get interviewed
Who doesn’t want to get featured on someone else’s website? You can interview people and get interviewed. The person who got interviewed on your blog would share it with his audience. And might link back to your blog. When they would link back to that interview page, you can find backlinks for your blog.
After the creation of your personal brand, you can also contribute articles to other publications. And in every article in the author’s blog, you can get a backlink to your blog.
4. Create a free tool
You can create a free tool according to your website’s niche. Creating a tool is difficult and not everyone is creating it. Since not every blogger or website owner creates a creating tool, you will face less competition. And it would help you attract backlinks easily.
5. Write articles on current affairs
People who write articles related to news and current affairs attract more backlinks. Articles related to news and current affairs receive more links because they are always less in number. The number of current affairs related articles is limited and hence have low competition.
6. Build a brand
People generally prefer to ignore this method for getting backlinks. But if you succeed in creating a high-quality brand you will definitely attract backlinks for the long term. You should always focus on what your users want should publish articles they would love to read. And in this way, you can create a major brand. To attract backlinks naturally you should always focus on content creation and distribution.
It is by far the best method to create backlinks. In this method, you contact a webmaster to report broken links. You also suggest other users replace the link. And you also mention the link to your website. Broken link building methods helps you attract more backlinks because you have helped the webmaster by reporting broken links.
It is the commonest method for getting high-quality backlinks for your website. It also deals in bringing more traffic to your blog or website. Demand for infographics is also increasing from time to time. You should always choose your infographics carefully and create unique and amazing content for your audience. Some people have presumptions that creating an infographic is expensive but the reality is just the opposite. Plus when your infographics are ready you can share them with other users as well.
9. Guest blogging
A guest post is really advantageous. Guest blogging helps you connect to a larger audience. Whenever you write and publish articles to someone else’s popular website you gain exposure. You attract not only the backlinks but also enhance your online reputation. Guest blogging helps you connect to more audiences and establish a greater relationship with people.
10. Spy on your competitors
To get more traffics and backlinks you need to know what type of backlinks your competitors are securing. If your competitors receive links through guest blogging, you can go to that site. You can become the author or guest of those sites from where your competitors are securing links. You can also make use of tools like Monitor Backlinks to spy on your competitors. And this way you can keep track of all the major things about your competitor.
Link building is 60% of what you do under off-page SEO and the second most important thing once you are through with your on-page SEO. It increases your website’s worthiness for search engines. But in the excitement of getting a backlink don’t forget to check the Domain Authority (DA) and Spam score of that website. The DA should be above 40 and the Spam score should be less than 10%.
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Doubts? Question about something? The comment section is waiting for you.
Originally published Feb 1, 2021, & updated on Feb 2, 2021