16 Effective Ways to Increase Website Traffic in 2021
How to increase website traffic? Well, it’s not something that is out of the world. Following this simple 16 step guide will help you achieve faster results. There is no shortcut or magic just some smart work.
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Popularity? Yeah, it’s good, because every website owner wants exposure to get more business opportunities. Website traffic is most important for marketers, business owners, bloggers, and website owners because the greater the number of audiences you have, the better. How? Well, the audiences increase all types of business opportunities for the marketers and help them grow, and expand their business. There are many ways to increase website traffic and you need to know the various ways to diversify the traffic that is coming to your website.
Marketers generally brag about the number of visitors, and the audience their website has. A large number of website traffic is very important for businesses to grow and expand. In fact, bad traffic can prove to be harmful to your business. But why is getting traffic so hard? Are you also someone who finds it very hard to drive traffic? Actually, the problem is, you are focusing on wrong and old fashioned techniques. Hence, you fail miserably to get traffic.
Today, we will discuss the strategies I have been using in my blogs for years, to increase traffic. In this article, I have mentioned 16, different paid, and free methods to boost site traffic. Some of the ways I have mentioned are online advertising, Guest blogging, Social media promotion, Blog commenting, Link building, promoting content, etc. Ads and social media sites can prove to be quite innovative for you to drive website traffic. As ads generate thousands of clicks to your website. The effectiveness of Guest blogging and blog commenting is also great. It helps you get engaged with other people in your niche.
How to Increase Website Traffic in 2021?
Here are some of the newest and effective ways to drive traffic to your website:
1. Online Advertising
Paid search, social media advertising, and display advertising are great ways to attract an audience for your website. But you can’t just advertise anything to get traffic. You should advertise something that people want. And you should always create good quality ads, to encourage people to click on them. The designing and targeting of ads are really important because they are the pillars to create effective ads. Online advertising is very effective, and would surely help you make money from this traffic.
2. Guest Blogging
Guest blogging is also one of the various effective tools to generate visitors. Isn’t it? I strongly believe that guest blogging is an effective way to increase website traffic. Sites like Quicksprout have become quite successful. These sites use the method of guest blogging for their website. Bloggers and website owners have found it viable, and have started to pay more attention to guest blogging. But the most important thing, that you should consider before Guest blogging is, choosing websites that are suitable for your niche.
3. Blog Commenting
Can you create traffic for your website by commenting on others’ blogs? Yes! You can! And surely can utilize the option of blog commenting to get traffic to your website. You can use sites like Buzzsumo and SEMrush to find sites to comment on. Before starting commenting on a blog you should first analyze its traffic. Apart from the traffic, you should also consider the site authority, social media influence, and page view estimates. You can also decide, ‘How much time you can spend on blog commenting?’ And try to comment on relevant things on other blogs daily. You should be persistent and always comment on blogs that are related to your niche. As we all know, comments on blogs of your industry can only bring better results.
4. Social Media
Social media platforms like Facebook, Twitter, etc. can definitely help you increase website traffic. In today’s scenario, people spend most of their time on social media platforms. Content marketing works really well along with social media. It encourages people to visit your website. And if people would like your content they would visit again. But when it comes to social media, you can’t just start chatting with people and ask them to visit your site. First, you have to create a huge following and provide value to your customers.
5. Attractive Headlines
Writers of popular sites like BuzzFeed and Upworthy write at least 20 headlines before finally setting the headline. Articles with boring headlines go unread no matter, how attractive your body of the content is. To increase traffic for the website you need to master the art of headline writing. Once you start receiving website traffic, from headlines you can pay attention to other important things.
6. On-page SEO Tactics
We all know SEO is a brilliant way to increase traffic for the website. And most of us forget that apart from SEO, there are various other ways to drive traffic. If you use, SEO optimized articles for your blogs, there would be high chances of you to gain exposure. On-page SEO tactics are free but take time.
7. Spy on Your Competitor
You can use software like Buzzsumo to keep an eye on your competitor. You should spy on your competitor’s social media to know what type of content marketing techniques, they are following. To keep an eye on your competitor you can subscribe to their newsletter, or follow them on social media. You can also set a Google alert to catch up with their newest content.
8. Promote Content
Apart from creating good content, promotion of content is also necessary. The Audience themselves can’t find your content. You can use social media platforms like Facebook, Instagram, LinkedIn, and Twitter to promote your content. Promoting content on social platforms will help you get traffic, and expand your business. But you can’t just post anything, on any platform. Before posting your content, you need to consider, if your post is suitable or not. Twitter is ideal for short links, and Google promotion helps in personalized search results.
Besides, by sharing content on social platforms you need to be proactive and participate in groups and communities. You can discuss certain things, related to your niche, in groups with relevant hashtags. You should always reply to the comments of the audience in your post. If any? And try to engage with your visitors as much as you can. Do not only reply to their question, but you can also ask questions from them related to their interest.
10. Host Webinars
Webinars are also a great way to increase traffic for your site by imparting wisdom. Before hosting the webinar, you can send your audience, an email. In emails, you can give them an alert like “last day to register”, etc. You can promote your webinar extensively through social media platforms.
A backlink is a link to your website from someone else’s site. It helps businesses and marketers gain a large amount of audience. Backlinks help individuals and website owners drive qualified traffic to their websites. High-quality backlinks matter more than any factor and help you get noticed.
Do you use hashtags when you post something on social media channels? You should always use hashtags whenever you promote your website pages and blog posts. The more people will click on your link, the more free traffic, you will receive for your website. Therefore, I suggest you always use hashtags to extend your reach beyond your network.
13. Long-tail Keywords
Targeting Long-tail keywords will help you get a high rank in Google search queries and receive more traffic. Additionally, people are also using specific phrases to search for their queries. There are many tools, and software being available in the market that would help you finds long-tail keywords. Short keywords are also important and are often searched, but they fail to offer higher ranks to your website.
14. Make yourself heard in the comment section
You can join the conversation with sites that are relevant to your business. And can tell about your website in the comment section. Though, commenting doesn’t always necessarily provide immediate referral traffic but would help you gain qualified traffic after some time, for sure. But you should remember that, just like guest posting, quality is very important. You should engage with people in your niche. You can’t drop spam and irrelevant links on other websites.
15. Examine your analytics data
You should keep an eye on your analytics data, and use the information to promote content. You should also examine, what is the most common thing that posts and pages are providing. And after a few months of experience, you can increase website traffic. The process is slow but worth waiting for.
16. Produce video content
The audience loves to view videos from brands. And perhaps, this is the reason almost 90% of marketers produce video online. Videos yield a high number of organic traffic from search as well. You can create a YouTube channel for your website, and add videos on them regularly. To produce videos, you don’t need to spend a penny either. You can easily create videos on your own. Videos will definitely help you increase website traffic.
I hope you got what you were looking for. As a tip, do work on the On-page SEO of your website first, and all the other techniques mentioned in the post comes second. At this point, On-page SEO is your basic need. Become a perfectionist in it and expect good results.
Originally published Jan 26, 2021