Is Keyword Phrases SEO Important to Get Better Ranking?

Whenever people want to search for something on the internet, they type keyword phrases, not a single keyword. Almost 60% of people type queries with 3 words or longer. Keyword phrases SEO is possible and can increase the chance of providing a higher rank to the website.

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Overview

Search engine users are becoming more aware day by day. They also know that a single keyword can bring a large number of audiences.

Marketers and bloggers try their best to make use of effective keywords and thus drive traffic. Choosing an effective keyword is not as easy as it may appear. Keyword phrases that are also known as long-tail keywords are generally queries typed by users in 2-3 words. They are very effective and help a lot in increasing website traffic. Here are a few SEO techniques and tricks; you need to follow before choosing effective SEO keywords and keyword phrases. Choosing an effective keyword or keyword phrases is a very crucial step in successful search engine optimization.

Today, we are going to discuss ‘Can SEO keywords be phrases?’ What are their impacts on search engine optimization? How to choose effective keywords for your website? Search engine users receive information regarding what they are searching for in the best way possible. And for those SEO keywords and keyphrases are responsible. To attract a large number of audiences to their website, experts use SEO keyword phrases, instead of single keywords. Keyword phrases allow search engines to match users to results that are quite relevant to them.

Now, what is a keyword phrase? A keyword phrase is basically a query typed by users in 2 or 3 words. For example, ‘SEO Company in India’ is a keyword phrase.

Tips that will help you in Keyword Phrases SEO

1. Think like an audience

Suppose, you are a customer, and you visit a particular site. But how would you react to that site? You will type your query in the search box. Won’t you? You can also ask for suggestions from your friends and acquaintances about it. They will also tell you about their opinion on phrases. That they would use if they are looking for a particular product or services. Consulting your friends, relatives, and other family members will help you choose effective SEO keyword phrases for your website. So next time, whenever you decide to choose a key phrase for your website, always think according to the customer’s point of view. And sometimes put yourself in the customer’s shoes when you are trying to create a list of amazing and effective keywords.

2. Be competitive, and study competition

Competition is present everywhere from online sites to other places. As in Today’s scenario, people are becoming savvier. They are trying to gain exposure for their website through various means. To avoid competition and be successful you need to create a list of your competitors. If possible, you can also spy on your competitor. Do not try to copy them but always try to be better than your competitor. You can read their articles and blogs to analyze what type of keywords they are targeting. You should read the blogs and articles of their website, and you can also take the help of meta tags. Meta tags would surely help you identify their keywords or keyword phrases.

3. Long-tail keywords

They are basically keyword phrases with 3-4 words or phrases while long-tail keywords are not very famous for boosting search results. But Long-tail SEO keywords are very effective in attracting relevant traffic to your website. They are not very competitive, as not everyone is using long-tail keywords. You should definitely choose relevant long-tail keywords that suit your niche.

4. Make proper use of keyword tools

Every type of SEO tools is available in the market for making digital marketing easier. Tools like Google Keyword Planner are commonly used to research effective keywords. These tools like Google AdWords helps people gather data, on keyword volume and trends, keyword competition, similar keywords, etc.

5. Analyzing the results

After choosing any keyword for your website, don’t forget to analyze them. You should always monitor the keywords and keyphrases, before using them on your website. After a proper analysis of keywords, you will realize how easily you can gain exposure. And you can enjoy more traffic for your content. Always remember that the engine rank pages and not sites. Hence, you can choose different keywords for different pages of your website.

Common Mistakes in Keyword Phrases SEO

Now, let me tell you the common mistakes that people commit before choosing keywords or keyphrases for their website.

1. Single-word terms

Bloggers and website owners generally commit the most common mistakes of using a single term keyword. A single term keyword can never be called keyword phrases and people never type a single term keyword for their query. Unless they want to know the meaning of that term. It’s very stupid of us if we choose single term keywords. Because whenever we go to search for anything on search engines we do not use single-word terms.

2. Extra long-tail keywords

Most people use keyword terms that are way too broad, and forget to focus on what they offer. You should not use very long term keywords. Rather you should focus on products or services you offer and choose relevant keywords accordingly.

3. Super specialized terms

In the lust of driving organic traffic to the website, most people commit the commonest mistake. They choose keywords that contain specialized terms that nobody ever searches for.

4. Unpopular terms

Don’t ever use any term that is not popular. People do not search for unpopular terms especially those they didn’t hear of. The popularity of the term can be judged either by Google Trends or by the search volume.

5. Highly competitive terms

Spying on your competitor can prove to be beneficial for you. But choosing the same keywords that your competitor is using is bad. Please do not ever try to copy others. And do not go for terms that are super competitive.

People get the most relevant information from search engines and instead of typing a single term, they type phrases. Hence, key phrases are possible in SEO and are widely used to drive authentic traffic. Are you someone who is looking for a large number of audiences for your website? As the audience are vital for businesses and organizations. Because the greater the number of audiences you have, the more opportunities for the growth of your business will knock on your door.

Can you use keyword phrases in Headings and Subheadings?

Keyword phrases are often used in heading and subheadings. SEO keywords phrases like, ‘buy gold in Bangalore‘ can be used as a heading for your paragraphs. They can be placed in heading tags. As an expert in SEO, we should always focus on using headings with simple and easy everyday language. And if you wish to add keywords on headings, then you should definitely choose simple yet effective keywords.

You can follow all the tips and tricks mentioned above and avoid committing mistakes that most website owners commit when they have to choose SEO keywords. Most importantly to choose simple, yet effective keywords to be used in paragraphs, you should always avoid general phrases. You can’t choose something very popular, not unpopular. And you have to wisely choose any keyword and always imagine yourself in the shoes of customers. You can ask yourself questions like “What would I type if I want to know about something?” etc.

You will always receive a relevant response from your mind. And this will surely help you choose simple yet effective SEO keywords for paragraphs, headings, subheadings, etc. Or at whatever places you want.

SEO Keywords Tips

Here is the summary of the dos and don’ts that you should follow for choosing the right SEO keywords.

So, to choose effective keywords and attract an audience, always stick to the below mentioned Dos and Don’ts. As these are the best points you need to know about the success and development of your website with the help of SEO keywords. I suggest you read these points repeatedly so that you would never commit any mistake in choosing the best keywords.

DO’s

1. Always consider yourself in place of your customer.
2. Be competitive and make use of long-tail keywords.
3. Use proper keyword research tools like Google AdWords.
4. Analyze and monitor the results.
5. Gain experience to gain exposure.

DONT’S

1. Never use single-word terms or extra-long-tail keywords.
2. Don’t use super-specialized terms or any type of super competitive terms?
3. Always avoid the terms that are unpopular and the audience is never going to type in.

SEO Keyword Density Tips

Keyword density is the number of times the keyword is present in your content. It is one parameter that Google uses to identify whether the content is relevant for a particular search query or keyword phrase. There are no specific SEO keyword density tips neither there is any specific count. You will not find any specific rules or guidelines which will tell you whether there is a specific number of times a keyword should be available on your webpage.  Though one thing that Google does not recommend is Keyword Stuffing. It penalizes your webpage if unnatural or irrelevant keywords or duplicate content are present in your content.

Conclusion

Every blogger and website owners wish to increase the number of visitors to their respective website. The number of organic traffic a website has determined its rank in Search Engine. The greater the audience a website has greater will be the business opportunities for the marketers. Website owners try every possible way they can to drive traffic. To drive traffic for a website, choosing effective keywords is a necessity. Best and effective keywords help search engines match users to results that are very relevant.

Originally published Feb 3, 2021, & updated on Feb 3, 2021